![]() ![]() For example, consider the task of building a MarTech stack. ![]() So what’s the best way to go about building one?Ī good place to start is to forget the idea of a single, objective “perfect tech stack” because, not surprisingly, there’s no such thing. What is a tech stack? It’s the combination of business applications you use to execute essential revenue processes - from capturing leads for marketing, processing deals for sales, and managing renewals for customer success. We’ll include insights into managing technical gaps in your tech stack as well as a full walkthrough of best practices on how to procure new technology. This article will discuss the best way to buy the best technology to build out your tech stack - your marketing stack, sales stack, customer operations stack, or overall revenue stack. Learn more about best practices for operations in “The professional guide to revenue operations.” What goes into the perfect tech stack for revenue operations It’s part of a series on best practices for professionals in revenue operations, marketing operations, sales operations, and customer operations. This article covers how to buy apps for your revenue tech stack to provide you the best solutions to your everyday operations challenges and provide your team the highest ROI. Brandon Purcell, Forrester’s Principal Analyst and Peter Reinhardt, Segment’s CEO will discuss the new MarTech landscape and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era. Databases, operating systems, and programming languages in the stack will affect how compatible the stack is with future applications.Learn how to build a best-in-breed tech stack by joining our partner webinar with Segment on February 5. An operating system, a type of software platform, sits between hardware and all applications and gives the applications instructions to run.īusinesses choose a software stack depending on their needs and the applications and programs they want to build. Multiple servers are used in a software stack, but we’re focusing on web servers, which power web browsers and web applications. Python, PHP, and Perl can all be used in the popular LAMP stack. A language forms the framework for how applications and programs will run. Popular choices for software stacks include MySQL (an SQL database) and MongoDB (for developers or users who want a NoSQL database). The other programs and software in the stack may also rely on the data stored in a database. A database is often at the bottom of a stack, storing all the information that an application requires to run. Software stacks can take different forms and include different programs and software, but their general structure includes: The back end is everything that powers an application, like servers, databases, and programming languages. The back end, or server-side, which includes all of the programs and software that users don’t see.This portion of the stack includes a web markup language, usually HTML, and Cascading Style Sheets (CSS), a program for page design and layout. They experience how the application works. The front end, or client-facing or client-side, which is what users directly interact with in an application. ![]() Software stacks have two main categories: The different programs or software in a stack work together to power the applications that are built on top. A software stack, or technology stack, is a series of technology solutions that are layered on top of each other to support an application. ![]()
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